sponsored articles

Sponsored articles - the meaning of the term

Sponsored articles is a type of paid text on a specific topic that can be integrated into the structure of a website, news or newspaper. Equally important is that sponsored texts don't degrade the design but organically fit in. Often, such texts are written and put on the Internet on behalf of a particular brand or company for a more accurate approach to the usual advertising methods. Articles are always close to the site's subject, but at the same time, they contain information about the product or services of the sponsor.

What is the essence of a sponsored article?

You have a question: what is the point of a sponsored article? The answer is simple: many of us dislike traditional advertising and react negatively to it. This hinders the promotion of a worthy product, so the sponsored text is designed to increase brand awareness among competitors and build trust in a particular company. This is an effective marketing strategy that does not "clog" the site but fulfills its function of attracting customers.

Pros of sponsored posts

Easy to understand

If previously editorial content and advertising were clearly distinguished for users, these two elements would be perfectly combined. Marketers use this method to promote their services or products through a publisher's platform. At the same time, advertising is presented as an ordinary article that details the benefits of products. This method does not cause negative emotions. It interests the readers.

The importance of value-oriented content

Nowadays, it isn't very easy to interest the user and promote your trademark among competitors. Standard advertising doesn't have a positive effect: if a client is compelled to buy a service or product, it is unlikely to work. If you get the users interested and allow them to learn something and get passionate about the topic, yields will likely go a long way. This is what value-oriented content aims to do. Examples include an informative blog post, an engaging video, or a social media post.

How do you insert brand ads correctly?

If you think integrating a company into a text or video is very easy, you need to be corrected. It is a whole art that is all about advertising the trademark according to the topic of the article and products. The balance between ad integration and story interest is essential here. The key is ensuring the brand enhances appeal in the text or video. By selecting suitable topics and smoothly leading to the bottom line, you attract the audience and make them think about buying a product or service as users realize their usefulness.

Where to get traffic for your web resource?

Sponsored content helps a website grow as it becomes an ideal traffic source. Choose reputable third-party sites with tens and hundreds of thousands of visitors; due to this, the number of customers interested in your web page increases many times over. This is the best way to promote the brand, but it is worth remembering that the subject matter of your trademark and the third-party site should be similar.

Sponsored content is a way to promote an advertiser's products or services

This kind of text is not created for direct sale. It can still be used to promote your products or services. The story should emphasize the benefits of your product or trademark to do this. In such a case, you make it clear to users what they will get in case of purchase and hence encourage them to explore products or services.

The main benefit of a publisher's website

Have you ever wondered how website promotion in search engines works? Everything here hinges on two factors: traffic and engagement. That is, the more users visit the page, the higher the ranking of the site, and thus its place in the search engine. And now imagine how many people will go to your web page if you place quality sponsored content. Remember that advertised trademarks often leave backlinks, which increases the publisher's site ranking even more.

Traditional advertising is a thing of the past

Users often stop perceiving standard website advertisements as banners and other inserts. Browser extensions such as AdBlock and similar help them with this. Traditional advertising needs to be updated; it can not provide the necessary results to brands, so it is replaced by sponsored texts. It harmonizes with the site's theme and offers an exciting and valuable range that users enjoy. It is easy to guess that it is more beneficial for trademark recognition and the desire to get to know the company.

Factor in the authority and credibility of the company

There needs to be more than just promoting a company. To increase the number of customers and gradual growth, users need to trust the brand and realize that they have an authoritative project in front of them. Sponsored content helps with this factor because, through engaging, quality, and relevant content, you show your knowledge in an industry and contribute to the confidence of the target audience. Due to such aspects, leadership is assured to you.

What to pay attention to when copywriting for placement of paid articles?

Realize the purpose and methods of copywriting

For many, copywriting is just a way of rewriting text, but it is an art that requires particular skills from you. The most important thing is to understand your audience and be able to interact with them to achieve results. A copywriter should be able to rewrite content beautifully, encouraging users to take action, which means this element is paramount in the realm of paid texts. Before posting on sites, be sure to check whether the narrative is convincingly constructed, whether there are intriguing headlines, and whether this content is unique and relevant enough to grab the attention of the target audience.

How to drive a compelling narrative

To intrigue the reader and keep their attention for a second, a copywriter should be able to convince the user that this content is interesting to them. To do this, you need to tell a story in which the reader can imagine himself as the main character. Use your words to describe events, characteristics, etc., as vividly as possible. This aspect will help to attract the reader's attention, and he will read the text from beginning to end in one breath, after which he will start to get interested in the trademark.

Intriguing headlines

The first thing that the reader pays attention to is the headlines. This means that to increase the appeal of the material, you should use powerful, intriguing headlines that succinctly convey the essence of the content. This method will help retain users and develop their interest in the reading material. Remember the flip side of the coin - vague and boring headlines discourage users or make them read material cursorily without going into detail.

Readers want engaging literature

What sets professional paid articles apart is that they are engaging for any user. Regardless of the target audience and material, your content should be engaging, drawing the reader's attention to a particular issue, moment, feature, etc. Remember that this is, first and foremost, an interaction. To be productive, you should evoke emotions in the reader, offer solutions to their problems, or give insight into any points. Don't use hard-to-find vocabulary, but avoid slang as well, so you'll increase the perception of a story.

Don't validate content at the expense of third-party services

We are all used to the fact that you can quickly check any text by particular parameters and thus determine its quality. In the case of this type of text, such services do more harm than good, as they are focused on dry numbers, such as keyword density or SEO metrics. Paid articles are designed for the creativity of copywriters, who will skillfully insert the proper integration into any material, engaging the reader. Concentrate on creating high-quality content that will grab the reader's attention rather than dry numbers, but remember keywords suitable for SEO purposes.

Cost of sponsored articles

Getting the price right requires understanding

Sponsored paragraphs take center stage in today's digital marketing world, as they are the most effective method of promoting brands and valuable content. But to understand how much you will have to spend to promote your ideas - it is worth understanding the question of the feasibility of using this method. Let's know the price-performance ratio, so you can make the right decision about advertising.

Read more about the pricing structure

To determine the price of paid articles, it is necessary to pay attention to such factors: the popularity of the publication, the complexity of the text, the target audience of the company, and unique criteria. That is, if you want to promote your company to many users, the edition will require a much higher payment for the placement of material than little-known editions. Here, it is essential to consider that the more coverage - the more customers you will attract to your business.

Prestigious publications

To attract millions of users, you need to contact reputable publications that guarantee wide popularity. But you will have to pay a lot for their services because one article in such a publication can cost from 2000 dollars and more. More cost - more buyers.

Average publications

There is another option - to turn to an ordinary edition, which will require from 500 to 2 thousand dollars per one. The coverage will be less. You will get customers interested in particular niches. Such a point will play into the hands of many brands.

Low-level editions

Niche publications are only famous for a few interested readers, so what is their value for brands? The answer is simple: here, you place cheap articles (from 100 to 500 dollars) and reach all the interested audience, which leads to high conversion rates.

The higher the quality, the higher the cost

The quality and complexity of text writing play a big part in pricing. If you want to get a deep and thoroughly researched article, you must use the services of various experts or analyze statistics. This will take additional time and increase the cost of the material. Nevertheless, such experience will allow you to make your material credible and unique, which will significantly increase the credibility and reputation of your company.

Hidden costs

To consider all the costs, it is worth mentioning hidden expenses. They include the cost of writing the article (in the case of using third-party specialists), the time spent working with the publication, and the cost of promoting the material on social networks.

Benefit or return on investment (ROI)

After reading the above, it may seem that such articles are inexpedient and much cheaper to order advertising in the form of a banner on the site. But they pay off in the long run because a quality sponsored article increases the recognition of the company and its products and attracts new users and customers regularly. In such a case, the ROI indicator directly says such investments are profitable.

Investment in Success

To summarize, we want to emphasize the fact that sponsored articles are an investment in the future development and success of your brand. Now, knowing all the pros and cons of this method, as well as the aspects that affect the cost of paid texts, you will be able to make the right decision and compare the feasibility of such investments for your business.

Why accept sponsored articles on your blog?

Sponsored articles are also beneficial to the sites on which they are placed. Among such aspects, list highlighting are:

• Content expansion
• Monetization
• Trust and authority
• Building relationships with brands
• Increasing traffic

Sponsored articles on the PrFlare platform

PrFlare is a project that connects brands with bloggers and publishers while promoting the idea of posting sponsored articles. PrFlare allows brands themselves to choose authoritative sites on which to post content. These include well-known publications like Forbes and others. PrFlare offers an instant and quality solution for companies looking for effective content marketing strategies.